Email marketing is by far the most cost effective way to acquire a new customer. Importantly, marketing automation systems now have sophisticated methods for extending the life cycle of the customer and generating incremental revenue through automation. Define your business tactic and create the automation.
A few examples automation is perfect for;
• Interest in a specific product (gleaned from site tracking or form).
• Engagement tagging (Engaged or Disengaged)
• Abandoned cart reminder
• Upgrade incentive
• Service reminders and payment processing.
• Customer Win Back Sequence.
• Blog Posts.
• Failed Bill Reminder
Multiple automations can be assigned to one master automation to govern the journey for the prospect or customer.
It may be quite a bit of effort finally reaching someone on LinkedIn, but if you set up a good landing page linked to some decent content, you can easily get people registering their email addresses with you.
Check you are compliant with the GDPR rules and build your marketing database over time. The conversion rate of your emails is much higher than a Facebook post or organic tweets. Return on investment from email marketing has remained consistently high ever since it was pioneered in the 1990s.
Plus, it is great for exploring niche markets cost effectively.
To see an automation map in action visit this Active Campaign diagram.