A revolution is underway in how businesses treat customers. Competitive companies work with customers on an equal footing as coaches, co-creators, nurturers and trusted advisors. This implies a consistency of communication, couched around a message that their satisfaction is first priority. Content management and SEO efforts are widely accepted methods now. CRM and marketing automation exist at relatively few HVAC businesses. Having everything in one affordable, accessible system that is matched with the business methods has a wealth of immediate and long term benefits for a relatively small investment. TO READ THE FULL WHITE PAPER CLICK HERE.
July 10, 2018