{"id":67,"date":"2018-05-20T00:35:34","date_gmt":"2018-05-20T00:35:34","guid":{"rendered":"http:\/\/eyefuze.com\/blog\/?p=67"},"modified":"2018-06-04T18:10:38","modified_gmt":"2018-06-04T18:10:38","slug":"why-marketing-automation","status":"publish","type":"post","link":"https:\/\/eyefuze.com\/blog\/2018\/05\/20\/why-marketing-automation\/","title":{"rendered":"Why Marketing Automation"},"content":{"rendered":"<p>Email marketing is by far the most cost effective way to acquire a new customer. Importantly, marketing automation systems now have sophisticated methods for extending the life cycle of the customer and generating incremental revenue through automation. Define your business tactic and create the automation.<\/p>\n<p><em><strong>A few examples automation is perfect for;<\/strong><\/em><\/p>\n<p>\u2022\u00a0 Interest in a specific product (gleaned from site tracking or form).<\/p>\n<p>\u2022 Engagement tagging (Engaged or Disengaged)<\/p>\n<p>\u2022 Abandoned cart reminder<\/p>\n<p>\u2022 Upgrade incentive<\/p>\n<p>\u2022 Service reminders and payment processing.<\/p>\n<p>\u2022 Customer Win Back Sequence.<\/p>\n<p>\u2022 Blog Posts.<\/p>\n<p>\u2022 Failed Bill Reminder<\/p>\n<p><!--more-->Multiple automations can be assigned to one master automation to govern the journey for the prospect or customer.<\/p>\n<p>It may be quite a bit of effort finally reaching someone on LinkedIn, but if you set up a good landing page linked to some decent content, you can easily get people registering their email addresses with you.<\/p>\n<p>Check you are compliant with the GDPR rules and build your marketing database over time. The conversion rate of your emails is much higher than a Facebook post or organic tweets. Return on investment from email marketing has remained consistently high ever since it was pioneered in the 1990s.<\/p>\n<p>Plus, it is great for exploring niche markets cost effectively.<\/p>\n<p>To see an automation map in action visit this\u00a0<a href=\"https:\/\/www.activecampaign.com\/automation\/?_r=Q5D22BIQ\">Active Campaign diagram.<\/a><a href=\"https:\/\/www.activecampaign.com\/free\/?_r=Q5D22BIQ\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"117\" class=\"size-medium wp-image-68 aligncenter\" src=\"https:\/\/eyefuze.com\/blog\/wp-content\/uploads\/2018\/05\/tryfreebutton-300x117.jpg\" alt=\"\" srcset=\"https:\/\/eyefuze.com\/blog\/wp-content\/uploads\/2018\/05\/tryfreebutton-300x117.jpg 300w, https:\/\/eyefuze.com\/blog\/wp-content\/uploads\/2018\/05\/tryfreebutton-200x78.jpg 200w, https:\/\/eyefuze.com\/blog\/wp-content\/uploads\/2018\/05\/tryfreebutton.jpg 614w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is by far the most cost effective way to acquire a new customer. Importantly, marketing automation systems now have sophisticated methods for extending the life cycle of the customer and generating incremental revenue through automation. Define your business tactic and create the automation. A few examples automation is perfect for; \u2022\u00a0 Interest in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":15,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/97"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/media\/83"}],"wp:attachment":[{"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyefuze.com\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}